Twitter announces new live shows from the WNBA, BuzzFeed, Viacom and more


Looks like Twitters streaming video news deal with Bloomberg was just the first of more than a dozencontent partnerships that its announcing today.

The company unveiled the full slate at the NewFronts, where online publishers pitch their content to advertisers. (This was the first time Twitters heldits own NewFronts presentation.)

Twitterhas been ramping up its live video efforts over the past year, most noticeably in the pro sports world.Eventually, according to CFO and COO Anthony Noto, the company plans to air live video 24 hours a day, seven days a weekin fact, it sounds like twoof these deals already get Twitter to that goal.

You all have a frontrow seat to hearhow were taking premium, professional, TV-quality video and pairing it with the speed, the interactivity and the access of Twitter, said Matt Derella, Twitters vice president of global revenue and operations.


Heres a quick rundown of the announcements:

    • The WNBA will live stream a weekly regular-season game for 20 weeks this year, and again in 2018 and 2019.
    • In addition to the weekly Major League Baseball game that already streamson Twitter,the MLB will air a weekly, three-hour show featuring highlights from the past week.
    • The NFL will extend its live streaming relationship with Twitter, and it will now include exclusive daily programming.
    • A new Stadiumnetwork willcover college sports 24/7.
    • The Players Tribune will launch #Verified, a live show where athletes answer fan questions.
    • The PGA Tour already live streams on Twitter, and it now says this will include 360-degree video from the 17th hole during the Players Championship.
    • Theres that Bloomberg partnership, which involves 24/7 news coverage.
    • The Verge will launch Circuit Breaker: The Verges Gadget Show, a live show hosted by Nilay Patel.
    • BuzzFeed will be launching a morning news show called MorningFeed.
    • Business news startup Cheddar will beginstreaming its morning show Opening Bell on Twitter (it already streams its Closing Bell programin the afternoon).
    • Viacom will be airing a number of events and awards shows, including the Video Music Awards.
  • Dick Clark Productions will also be extending its deal to live stream from red carpets, including the American Music Awards.
  • Live Nation will be airing concerts and other live content, starting with the Zac Brown Band on May 13.
  • IMG Fashion will be streaming live videofrom Fashion Week and elsewhere.
  • Propagate has plans for a daily entertainment show called #WhatsHappening.

And yes, these are all about live video specifically. After the announcements, CEO Jack Dorsey took the stage to remind the audience that Twitters mission is to tell its users Whats happening? The goal, he said, is to be the first place that people hear about what matters. He also thanked everyone for skipping the Met Gala but after all, they can keep up on the Met Gala via Twitter.

Read more: